An incredibly recognisable name stemming from great-grandfather Sigmund and artist father Lucien hasn't stopped Bella Freud from making a mark in her own right... A mark cheekily scrawled on super soft merino knitwear! Inspired by Sigmund's brilliance in psychoanalysis and with her father's artistic flair, Bella has created an iconic, timeless knitwear brand with instantly recognisable, cult-status designs including '1970' and 'Je T'aime Jane'.
From Alexa Chung to Kate Moss, Bella Freud's quirky knitwear is loved by style icons the world over. Her luxurious yarns are spun with intarsia slogans mining pop culture, art and rock & roll for clever references. Absolute essentials all year round, Bella's knits are staples in our wardrobes and must-pack items when we travel. And just when you think you've seen your all-time favourite, along comes the next season and the obsession begins all over again!