Rika, the lifestyle label by stylist-turned-designer, Ulrika Lundgren, was founded in 2005. It’s the uber-cool Scandinavian brand that screams simplicity and effortless chic. In Ulrika’s own words: “It’s all about a simple way of wearing clothes. Functional and easy-going”. Think style icons Julianne Moore, Caroline de Maigret, and Daria Werbowy – never trying too hard but always looking polished and modern.