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When we first discovered MSGM it was like taking mind-altering drugs but in a good way. The explosion of prints, the combination of colours and the playful silhouettes were like nothing on the planet. Fresh, vibrant, fun, wearable, sexy, colourful - all this was true of the MSGM collection, and it worked.

Italian through-and-through, MSGM quickly garnered a reputation for mixing eccentric, vivid prints like no other. With inspirations coming from the likes of fashion stalwarts Coco Chanel and Yves Saint Laurent as well as contemporary art and pop culture references, MSGM has become a go-to brand for any girl wanting street cred. Nothing is overdone, but everything has an impact - leaving us adoring the brand all the more for its beautiful combination print dresses, statement jackets and printed silk shirts.

Whether you mix it all together or pair it back with your favourite denim, anyone can (and should!) embrace MSGM's energy and love for life.

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