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IN A DIGITAL DAZE

February 13, 2018
“We were interested in the idea of movement, of freedom — a spirit we felt would best be captured on video rather than through traditional still photography.
Ghertner shot the video and interpreted the mood and energy of the collection in a way that felt new and exciting to us”
- Jack McCollough and Lazaro Hernandez on their approach to the SS17 advertising campaign.


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