WHAT WE LEARNED FROM NYFW

1/ A lot of people are prepared to freeze for the sake of their personal style (or the chance to be photographed...)

The average temperature in New York: Zero. Add rain, fierce wind and a massive snow dump.  The resulting conditions? Icy streets, lots of slush and the chance of a broken neck in inappropriate footwear.
This said, plenty of women were not deterred from baring a significant amount of skin to the elements at NYFW. Do pretty smiles negate frostbite? While we don't like to judge fellow style lovers we will say:
STYLE IS RELATIVE TO IT'S CONTEXT - IF YOU'RE NOT DRESSED FOR THE WEATHER YOUR LOOK MAKES LITTLE SENSE


2/ Fashion stands with humanity. Wear the sentiment on your chest

As the slew of statement tees attest, it's clearly time to get political. We love girl power, compassion and standing up for what is right - sign us up!


3/ Pick your tribe: Bomber, Fur, Puffer and/or All Out Colour
But remember: The new 'On-the-shoulder-No-Arms' is 'Arms-In-Off-the-Shoulder'.  Confused? View on.

Thank goodness many embraced outerwear in the dead of Winter. Although, a certain I-could-take-it-or-leave-it attitude was prevalent with jackets being worn arms-in-but-off-the-shoulder. Whereas the previous ubiquitous Jacket-perched-on-the-shoulder look served to show a sense of ease and nonchalance, we're not sure this more contrived iteration works for us. Thoughts?


4/ Logo mania is back

Need we say more. Brand loyalists unite.

5/ On-purpose Twinning

We're a little dubious about the effort involved in planning matching outfits with your BFF.  We prefer authenticity and ease, but hey, if double-trouble brings us all closer together and looks good too, who are we to object.


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