Bella Freud

An incredibly recognisable name stemming from great-grandfather Sigmund and artist father Lucien hasn’t stopped Bella Freud from making a mark in her own right…a mark cheekily scrawled on super soft luxurious knitwear! Inspired by Sigmund’s brilliance in psychoanalysis and with a touch of her father’s artistic flair, Bella has created an iconic and timeless knitwear brand. Instantly recognisable Bella Freud’s quirky knitwear is loved by style icons the world over. From her signature 1970 to Je T’aime Jane, you’ll find Freud’s cult slogans emblazoned across jumpers and t-shirts which will soon become wardrobe staples.

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If there is one sweater to own it’s Bella Freud’s 1970 knit. Deserving its cult status, this signature style from the British designer is available seasonally in a perfect palette of colours and luxurious yarns. Worn by the likes of Kate Moss and Alexa Chung you’ll love your 1970s jumper for seasons to come.

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